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Sales & marketing

Neuromarketing in India: Understanding the Indian Consumer

Authors:
Dutta, Tanusree
Mandal, Manas K.

ISBN:
978 1 138 57667 4
Publication date:
1 February 2018


History of Marketing in India

Authors:
Varman, Rohit
Sreekumar, Hari

ISBN:
978 1 138 85449 9
Publication date:
15 November 2017


Luxury Brands in China and India

Authors:
Atwal, Glyn
Bryson, Douglas

ISBN:
978 1 137 54713 2
Publication date:
23 June 2017


Services Marketing: Text and Cases

Authors:
Jauhari, Vinnie (Microsoft Corporation India Pvt. Ltd)
Dutta, Kirti (Professor of Marketing, Bajaj Institute of Management and Research)

ISBN:
978 0 19 945616 1
Publication date:
17 May 2017


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