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Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media
Published by Springer International Publishing AG
This book studies how the increase of visual representation of mixed-race Koreans formulates a particular racial project in contemporary South Korean media.
This book studies how the increase of visual representation of mixed-race Koreans formulates a particular racial project in contemporary South Korean media. It explores the moments of ruptures and disjuncture that biracial bodies bring to the formation of neoliberal multiculturalism, a South Korean national racial project that re-aligns racial lines under the nation's neoliberal transformation. Specifically, Ji-Hyun Ahn examines four televised racial moments that demonstrate particular aspects of neoliberal multiculturalism by demanding distinct ways of re-imagining what it means to be Korean in the contemporary era of globalization. Taking a critical media/cultural studies approach, Ahn engages with materials from archives, the popular press, policy documents, television commercials, and television programs as an inter-textual network that actively negotiates and formulates a new racialized national identity. In doing so, the book provides a rich analysis of the ongoing struggle over racial reconfiguration in South Korean popular media, advancing an emerging scholarly discussion on race as a leading factor of social change in South Korea.
Chapter 1. Introduction Chapter 2. The New Face of Korea Part I. I Am Proud to Be a Korean : Amerasian Celebrity Culture Chapter 3. From National Threat to National Hero Chapter 4. Consuming Cosmopolitan White(ness) Part II. Performing the Multicultural Reality: Mixed-Race Children in Reality TV Chapter 5. Televising the Making of Neoliberal Multicultural Family Chapter 6. This is (Not) Our Multicultural Future
Ji-Hyun Ahn is Assistant Professor of Communication in the School of Interdisciplinary Arts & Sciences at The University of Washington Tacoma, USA. Her works have appeared in highly acclaimed journals in the field such as Media, Culture & Society, Cultural Studies, and Asian Ethnicity.
Reviewer: Paul Doolan
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