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Neuromarketing in India: Understanding the Indian Consumer

Authors:
Dutta, Tanusree
Mandal, Manas K.

ISBN:
978 1 138 57667 4
Format:
Hardback
Pages: List price(s):
60.00 USD
45.00 GBP

Publication date:
1 February 2018

Biography: 

Tanusree Dutta is Assistant Professor at the Indian Institute of Management, Ranchi. Manas K Mandal is presently serving as the Distinguished Visiting Professor of Psychology at the Indian Institute of Technology, Kharagpur.

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