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An International Institute for Asian Studies initiative
Social Media and Marketing in China: Making Sense of the Buzz
Authors:
Flemming, Sam
Zhang, Daisy
ISBN: 978 0 470 82506 8
Format: Paperback
Pages: 256
List price(s): 16.99 GBP 24.95 USD 19.60 EUR
Publication date: 20 August 2010
ISBN: 978 0 470 82506 8
Format: Paperback
Pages: 256
List price(s): 16.99 GBP 24.95 USD 19.60 EUR
Publication date: 20 August 2010
Short description
The need to monitor the thousands of conversations about brands on the Internet is unprecedented. China has over 250 million Internet users, making it the largest Internet market in the world. This book focuses on viral marketing and the China market.